North Island Whānau Ora Commissioning Agency released a national campaign today entitled ‘We Dream’.

‘We Dream’ is receiving wide support from well-known New Zealand personalities - Black Fern Ruby Tui, Former All Black Israel Dagg, his wife Daisy, All Black Patrick Tuipulotu, Silver Fern Phoenix Karaka, TV Presenter Stacey Morrison, The Cougar Boys and Hurricane star Vince Aso.

Delivered in the format of a compelling short film, We Dream highlights real-life challenges faced by whānau in housing, poverty, education, employment and gaining opportunities for sustainable change.

The storyline is narrated by Whānau Ora’s own Navigators - the frontline team that works alongside families wrap the necessary services around them. They assist in identifying goals, preparing and planning to improve their lives, ultimately creating the ‘space to dream’.

“Many whānau face a daily struggle for the basic necessities. These kinds of challenges leave little room to plan for improvement and find pathways toward eventual self-reliance.

Whānau Ora puts families at the centre and supports them to grow their strengths. This is fundamental to the approach we take”, says Whānau Ora Commissioning Chairperson Merepeka Raukawa-Tait.

“Our Navigators are not directive around solutions. They work together with whānau to create a roadmap for their future and help them to realise their strengths and determine their own pathways to success. The outcome is that they become self-sufficient.”

The Whānau Ora (family well-being) policy, was adopted in 2010 because standard delivery of social and health services was not working and outcomes, particularly for Māori and Pasifika, were not improving.

The Whānau Ora policy looks to increase the well-being of individuals in the context of their whānau and so differs from traditional social and health models.

In 2014 Whānau Ora implementation was devolved to three non-government Commissioning Agencies:

  • Whānau Ora Commissioning (formerly Te Pou Matakana) to support whānau in the North Island.
  • Te Putahitanga o Te Waipounamu to support whānau in the South Island.
  • Pasifika Futures, dedicated to supporting Pacific Island families across Aotearoa.

The Commissioning Agencies invest directly in communities - this means funding decisions are made closer to communities and allows for flexible and innovative approaches to meet the needs and aspirations of whānau.

The goal of We Dream is to bring Whānau Ora into the consciousness of mainstream New Zealand and raise awareness and understanding of the vital role Whānau Ora plays today.

“We know many people do not know what it is or the real difference it is making in the lives of families across the country.  So this is a large part of why we are launching this campaign.”

Whānau Ora Ambassador and Black Fern, Ruby Tui says, "Growing up, we certainly had some tough situations and challenges thrown at us.”

“It's great to know that now and in the future, kiwis have the chance to work with talented people like those in Whānau Ora, to create a better life for themselves."

Although support is available to all New Zealand families, currently those with multiple and complex needs are prioritised.

26 February 2019

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